Think of Content Pillars like folders for your content!
Imagine you have a big box of LEGO pieces. Instead of having them all mixed up, you sort them into smaller boxes by color or type. That makes it much easier to find what you need!
Content Pillars work the same way. They're categories that help you organize your posts and ideas:
- Educational - Teaching people how to do something
- Promotional - Telling people about your products
- Engagement - Fun stuff that gets people talking
- Thought Leadership - Sharing your big ideas
How it connects:
When you create an Idea, pick a pillar.
That pillar stays with your content as it moves through:
Ideas → Briefs → Posts → Published
On the Board, you can filter by pillar to see all content of one type!
You can create your own pillars with any name and color you like!